The tattoo industry is a vital part of self-expression and art worldwide. It’s a challenging business, not necessarily flashy, but there’s always a demand for tattoo artists.

What’s intriguing about the tattoo industry is that, on average, people get tattoos only a few times in their lifetime. People might visit coffee shops daily, get haircuts monthly, and see the doctor annually, but they only get tattoos on special occasions or milestones.

  • Increased Visibility

  • Targeted Advertising

  • Cost-Effective Marketing

  • Measurable Results

  • Flexibility and Control

Google Adwords for Tattoo Shops

Since most individuals go years between getting tattoos, they often don’t have a preferred tattoo shop. This makes Google Adwords an excellent lead source for tattoo shops. When someone decides to get a tattoo after several years, they typically don’t think, “Let me call my favorite tattoo artist.” Instead, they think, “I don’t know any tattoo shops. I should search for one on Google.” When people are looking for a tattoo artist, they turn to Google.

Google Ads FAQs for Tattoo & Piercing Studios

That’s where Bright Click steps in. We ensure your ads appear at the top of Google search results when people are looking for a tattoo shop. They visit your website, reach out, or fill out your contact form. This is how we generate leads for you through Google Adwords. We ensure your ads are shown only when someone actively searches for a tattoo artist and manage the bids to keep your cost per lead profitable.

We manage tattoo shop campaigns nationwide—from Miami to Phoenix, New York to Los Angeles. Bright Click is the go-to Adwords management provider for tattoo shops. We know all the keywords, the negative keywords, the right bids, the ad copy that converts, and how to achieve a good cost per lead. Beyond the Adwords expertise, we understand the tattoo business.

Our knowledge of the tattoo industry comes from years of experience within it. We’ve engaged with clients, scheduled appointments, handled marketing, and even joined creative projects. This invaluable experience launched our Adwords management career.

If you’re looking to attract more clients to your tattoo shop through Google Adwords and want a manager who truly understands your industry, fill out the form below, and I’ll be in touch soon.

How to Get Started With Our Digital Marketing Services

If you’re ready to take your small business to the next level, contact us today!

We’ll be happy to answer any of your questions and get you started on the path to success.

Unlocking Success: Google Ads FAQs for Tattoo & Piercing Studios

Effective tattoo shop advertising can greatly enhance your business’s visibility, drawing in a steady stream of new clients eager to book sessions. Similarly, tattoo artists can benefit from digital marketing, which is crucial for showcasing their talent and distinct artistry and ensuring they stand out in a competitive market.

What are your fees for managing my Google Ads campaign?

Our pricing is competitive, and we provide a complimentary 30-minute audit for existing Google Ads users. If you’re just starting out, give us a call for a consultation. Simply fill the contact form below.

How can Google Ads help attract local customers to my tattoo and piercing shop?

Google Ads allows you to target customers based on shop location, ensuring your ads reach people searching for tattoo and piercing services near you. Using location targeting, you can focus your advertising budget on potential clients in your area, increasing their likelihood of visiting your shop.

Is Google Ads cost-effective for tattoo and piercing businesses?

Yes, Google Ads can be highly cost-effective for tattoo and piercing shops. You set your own budget and only pay when someone clicks on your ad. This pay-per-click model allows you to control your spending, ensuring you only pay for actual interest. By carefully selecting keywords and targeting options, you can maximize your return on investment.

What kind of ad content works best for tattoo shops and artists?

Effective ad content for tattoo shops and artists should highlight your unique style, special offers, and any certifications or awards. Include high-quality images of your work and emphasize any promotions or discounts for first-time customers. Compelling ad copy that resonates with your target audience’s interests can significantly increase engagement and conversions.

How do tattoo and piercing shops handle competition on Google Ads?

To stand out amidst the competition, focus on niche keywords related to specific tattoo styles or piercing types that your shop specializes in. Use unique selling propositions, such as experience or exclusive designs, in your ad copy. Regularly monitor competitors’ ads and adjust your strategy to highlight what makes your shop unique.

How can I measure the success of my Google Ads campaigns for my shop?

Success can be measured through metrics like click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA). Additionally, track bookings and inquiries generated from your ads. Use tools like Google Analytics to understand customer behavior after clicking your ad. Regularly review and optimize your campaigns to improve performance and ensure you’re meeting your business goals.

If you’re interested in our local SEO packages, please visit our service page or request a consultation. Our Local SEO services enhance your Google AdWords campaigns by boosting your online visibility in local searches, making it easier for potential clients to find you. Let us help you establish a robust digital presence that consistently drives leads to your auto glass repair business.

Let’s Make Things Happen

We deliver revenue-generating digital marketing solutions.

  • Talk 1 to 1 with a marketing expert
  • Uncover new growth opportunities
  • Get fresh ideas, next steps, and pricing
Book a Call to Get a Custom Strategy