SEOTransportation

How a Miami Shuttle Company Went From 6 to 338 Google Rankings in 10 Months

A Miami transportation company was nearly invisible on Google, held back by an outdated website. We rebuilt the site, gave every service its own page and strengthened its local presence, turning a site that barely ranked into one that brings in hundreds of visitors every month.

56x
More ranking keywords
833
Monthly visitors from Google
$1,600+
Monthly traffic value
10 months
To get there
Semrush organic keywords trend from November 2024 to October 2026, growing from almost zero to more than 500 keywords
Semrush, organic keywords in the U.S., November 2024 to October 2026. The case study covers November 2024 to September 2025.

The challenge

Miami's airports and cruise port make transportation one of the most searched local services in the city, and one of the most competitive. Travelers search, compare a few options and book fast.

This company wasn't part of that comparison. Its outdated website ranked for just 6 keywords on Google and brought in almost no organic visitors. The site itself was the problem: it didn't give Google enough to understand what the company offered or where.

What we did

  1. Rebuilt the website. We replaced the outdated site with a modern, fast, mobile friendly site built to rank.
  2. Gave every service its own page. Instead of one page trying to cover everything, each service got a dedicated page, giving Google a clear match for each type of search.
  3. Strengthened the local presence. We optimized the Google Business Profile and built authority on and off the site so the company could compete for local searches.

The results

Within 10 months, the site went from 6 ranking keywords to 338, 56 times more. Estimated monthly visitors from Google grew from almost zero to 833, traffic that would cost more than $1,600 a month to buy through ads.

Ranking keywords on Google
Where we started, after 10 months and today.
Nov 20246
Sep 2025338
Oct 2026562
833
Monthly visitors from Google
$1,600+
Monthly traffic value
32
Mentions in AI answers

The company is now visible beyond Google too. Today it appears in 32 AI generated answers across ChatGPT, Google AI Overviews, AI Mode and Gemini.

Semrush AI Search: AI Visibility 31, 32 mentions and 6 cited pages across ChatGPT, AI Overview, AI Mode and Gemini
Semrush AI Search, October 2026.

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